Utilising the graphic from the woven labels sewn on to Patagonia gear back in the 70s, with a distinctly

rudimentary style, long before Patagonia developed their modern sheen.

As we all become more aware of the effect we have on the planet, one in which the manufacture of clothing is one of the worst offenders for global pollution, solutions are imperative. Never ones to sit on the fence, Patagonia have rethought their classic P-6 Logo t-shirt for the modern age. Made using 100% recycled materials, which saves 63 gallons of water as compared with a conventional cotton t-shirt.